Lou Adler Group - Originators of Performance-based Hiring

High Touch Messaging that Increases Response Rates

New Course!

High Touch Messaging that Increases Response Rates

Overview

Once you’ve identified top talent, how do you get their attention?  This two-hour program will walk you through how to develop compelling messaging that speaks to your ideal candidate.

High Touch MessagingGiven the current state of the employment market, your perfect candidate probably has a good job somewhere else.  How do you attract and engage this passive candidate, and get them to leave their current job and come work for you?  It’s all about messaging – your company brand, your employee brand, and the job brand.  You need to be able to tell your candidate not just why your company is a great place to work, but why this job is a great job for them.  In this course, developed by Kathy Barton, SVP of the Adler Group and designed to help you increase candidate response rates, you will learn:

  1. The rules of candidate attraction
  2. How to create an employee value proposition – a prerequisite for attracting passive candidates – not just for your company, but for your specific job openings.
  3. How to become Someone Worth Knowing
  4. How to appeal to your ideal candidates intrinsic motivator
  5. How to leverage Advertising Rules of Thumb and Best Practices
  6. How to get your messaging in front of your candidate with a multi-media delivery strategy

 

Cost: $149/pp

 

What You'll Receive

this course includes60-day membership with 24/7 access to our eLearning Center, which includes:

  • Course Handout
  • Lou Adler's Crazy Ad Wizzard
  • Recruiters's eHandbook
  • Course Recording
Dates & Times

Agenda: One intensive two-hour course (10:00am to noon PST/GMT-8)

What You Get

this course includes60-day membership with 24/7 access to our eLearning Center, which includes:

  • Course Handout
  • Lou Adler's Crazy Ad Wizzard
  • Recruiters's eHandbook
  • Course Recording

Cost: $149/pp Group rates are available for groups of 11 or more.

 

Upcoming Course Dates:

 

Next Course Date Coming Soon

High Touch Messaging

 

 

Agenda

Course Agenda Overview

In this course designed to help you increase candidate response rates, you will learn:

  1. The rules of candidate attraction
  2. How to create an employee value proposition – a prerequisite for attracting passive candidates – not just for your company, but for your specific job openings.
  3. How to become Someone Worth Knowing
  4. How to appeal to your ideal candidates intrinsic motivator
  5. How to leverage Advertising Rules of Thumb and Best Practices
  6. How to get your messaging in front of your candidate with a multi-media delivery strategy

 

Instructors

Instructors

Kathy Barton

kathy_90x120Kathleen V. Barton - Senior Vice-President of Business Development and Marketing,
Kathy is a senior vice president with the Adler Group, focusing on business development and marketing. She is a proven executive with a reputation for developing strategies and tactics to drive revenue and support corporate goals. Kathy has worked with fast-growing technology companies, Fortune 500 companies, and start-ups, with expertise in IPO preparation and mergers and acquisitions. In addition to Hiring Manager training, Kathy provides consulting on Employer Brand Development, Career Site Assessment, and using Social Media tools in Recruiting.

Prior to joining the Adler Group, Kathy was the senior vice president of marketing and product management for Peopleclick, a leading total workforce acquisition solution provider, where she led the strategic direction of Peopleclick's product line and the company's branding and positioning. Previous to Peopleclick, Kathy held VP level roles with companies such as Sodalia North America, (a division of Telecom Italia), FutureNext, and GE Information Services. As VP of Marketing at The Hunter Group, an HR solutions consulting firm, she developed marketing programs that helped fuel a growth in revenue to $135 million from $19 million. Kathy started her career as a trainer for a division of British Telecom.

Kathy has served on the National Advisory Board of the Human Capital Institute and is a member of SHRM and IHRIM. She received a Bachelor of Arts degree in History and International Relations from the College of William and Mary.

Bryan Johanson
Bryan Johanson

Bryan Johanson is the COO of the Adler Group, a consulting and training company specializing in hiring process reengineering. He has been consulting and training for the last 8 years with companies as diverse as Mellon Bank, Royal Canadian Bank, Kinecta Federal Credit Union, Arby's Restaurants, Panda Restaurant Group, REI, and the YMCA of the USA. His previous career includes over 15 years experience in management, the majority of which has been in high technology sales and marketing. His leadership experience in start-up companies and Fortune 500 companies has provided him with a unique perspective on the issues of hiring top talent.

Prior to The Adler Group, Mr. Johanson has held positions including Executive Vice President of POWER Hiring, Vice President of Sales and Marketing for Enfish Technology, Director of Channel Programs and Services for Novell Inc., and Director of Channel Programs and Strategies for WordPerfect Corporation.

Bryan is the father of eight children and lives and works in Parker, CO.

Lou Adler
lou_adler_instructor
Lou Adler is the CEO and founder of The Adler Group – a training and search firm helping companies implement Performance-based Hiring℠. Adler is the author of the Amazon top-10 best-seller, Hire With Your Head (John Wiley & Sons, 3rdEdition, 2007). His most recent book has just been published, The Essential Guide for Hiring & Getting Hired (Workbench, 2013). He is also the author of the award-winning Nightingale-Conant audio program, Talent Rules! Using Performance-based Hiring to Hire Top Talent (2007). Adler is a noted recruiting industry expert, international speaker, and columnist for a number of major recruiting and HR organization sites including SHRM, HRPA, SMA, ERE, LinkedIn, and HR.com.